This is one of those things I don't get. It's meant to do just one thing: fry sunnyside-up eggs. The compact size of the pan makes too-spread-out eggs a thing of the past.
It's $10. And I couldn't wrap my head around the concept. For the same price, shouldn't I just buy a normal pan that I can use, you know, every freaking day? It's not like preventing the egg from spreading too thinly requires a lot of effort.
Sometimes we need specificity in our gadgets, but sometimes it's too specific that it's almost not worth the expense.